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量子资源网 Insights鈥攊ncluding briefs, webinars, and our podcast鈥攇ives you easy access to 量子资源网鈥檚 deep expertise, helping you stay current on the latest healthcare trends and topics. Search for a topic of interest or browse the latest insights below.

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States need to move quickly on Rural Health Transformation Program

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As of November 5th, states have submitted their applications for the Rural Health Transformation Program (RHTP) 鈥 a major federal initiative aimed at addressing persistent healthcare challenges in rural communities. Authorized by the 2025 budget reconciliation bill (OBBBA), the RHTP will distribute $50 billion over the next five years to help rural communities improve healthcare access, quality, and outcomes. All 50 states are eligible. 

This submission marks a key milestone, but it鈥檚 just the beginning. The Centers for Medicare & Medicaid Services (CMS) is reviewing applications, and ongoing conversations between states and CMS will shape the final design and implementation of each state鈥檚 program. Awards are expected by December 31, 2025, and states 鈥 and their partners 鈥 must be ready to move quickly early in 2026. 

States must now prepare for a fast-moving design and implementation phase, building on initiatives already underway and refining plans and budgets based on CMS feedback. States will need to staff up quickly and launch new projects in early 2026. With tight fiscal timelines and the risk of forfeiting funds, agencies and community organizations must act decisively. It will be crucial to demonstrate impact on health outcomes within the first half of 2026 will be critical.

Organizations across the healthcare industry should closely monitor how states plan to operationalize their proposals, as these strategies will shape funding flows and partnership opportunities. 

Many state agency leaders will be attending the National Association of Medicaid Directors (NAMD) annual conference November 18-21, 2025. The RHTP applications will be a big topic of conversation, with states sharing ideas and stakeholders discussing challenges and opportunities that could be addressed with RHTP funding. 量子资源网 will have a strong presence at NAMD and will be gathering important insights on the federal expectations, program content, and operational strategies that states put in their applications.  

Organizations interested in learning more about their state鈥檚 direction 鈥 or in becoming part of the implementation conversation 鈥 can reach out to 量子资源网 experts listed below.

What鈥檚 next with the RHTP?

Any state that is approved for RHTP funding requires:

  • A strong management structure at the state level, including dashboards and oversight of programs funded through this award
  • Defined goals and sustainable initiatives in chronic disease management, primary care, behavioral health, maternal health, digital innovation, workforce initiatives, and other topics
  • Demonstrated outcomes that evidence improvements in rural access and health outcomes, as well as the care experience of rural residents

量子资源网 is ready to help. Our team brings deep expertise in tackling the complex challenges of delivering quality healthcare and human services to rural communities. We understand the challenges rural providers face鈥攆rom workforce shortages and service gaps to transportation hurdles and socio-economic barriers鈥攁nd can help states and organizations navigate complexities of implementation.  

With broad experience, 量子资源网 is a national leader in healthcare consulting, with a multidisciplinary team of over 700 experts experienced in policy, finance, clinical services, analytics, and community engagement. We help rural organizations act decisively and efficiently, meeting the strict deadlines set by the RHTP and minimizing risks such as funding claw-backs. From actuarial and financial skills to clinical and operational expertise, policy, and analytics, 量子资源网 can support successful implementation of your State鈥檚 Rural Health Transformation program.

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Cross-Sector Collaboration: Unlocking the Full Potential of Community-Based Services in a Challenging Funding Climate

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Lessons Learned from State-Led Transformation Efforts

As federal and state healthcare policy continues to evolve, the need for cross-sector collaboration has never been more urgent. The 2025 budget reconciliation act (OBBBA, P.L. 119-21) introduces significant changes to Medicaid eligibility and financing, prompting a shift in strategy for policymakers and advocates working to advance whole-person care and address social determinants of health (SDOH). The new policies reflect a reorientation of Medicaid financing, with a greater emphasis on state flexibility, targeted benefits, and value-based care.

In this environment, enhanced partnerships and strategic alignment across sectors will be essential to sustain community-based services and workforce investments. In this article, 量子资源网 (量子资源网), experts highlight key observations from multiple state transformation programs, including actionable strategies for leveraging these assets and meeting the needs of at-risk populations.

Revisiting SDOH Initiatives in a New Policy Context

Whole-person care models have long called for integrated, multidisciplinary approaches. These models鈥攐nce buoyed by COVID-19 pandemic-era funding and broad federal support鈥攎ust now be recalibrated to align with new federal priorities. Current federal priorities emphasize streamlined benefits, fiscal discipline, and state-led innovation, which presents both challenges and opportunities for advancing integrated care. This shift has heightened the need to clarify roles and responsibilities across clinical and community settings, focusing on how to maintain essential linkages to primary and preventive care, especially for individuals for whom access remains fragile.

In addition, the ongoing healthcare workforce crisis intensifies the need for creative approaches to whole-person care models. Solutions must go beyond traditional payment models, leveraging existing social care networks, shared hub functions, alternative payment strategies above base rates, and braided funding streams.

State and federal initiatives can be used to sustain momentum and test emerging models. For example, the Rural Health Transformation Program (RHTP) offers a critical opportunity to support these efforts. With $50 billion in funding over five years, RHTP is designed to help states implement innovative models that improve rural health outcomes, strengthen workforce capacity, and address SDOH. States will be finalizing their applications to meet the November 5 deadline. 量子资源网 is tracking how these applications align with the strategies outlined below, using the program鈥檚 baseline and performance-based funding to invest in infrastructure, workforce development, and cross-sector partnerships.

Key Lessons from State Transformation Programs

Drawing on recent transformation programs, 量子资源网 experts identified several key lessons, including:

  • Prioritize Intensive, Community-Based Outreach: States and health plans should invest in community-based outreach strategies that reach populations facing the greatest SDOH barriers, including funding models that support navigation and engagement beyond traditional clinical settings and leveraging shared infrastructure to extend reach.
  • Update Community Health Worker (CHW) Benefit Structure to Maximize Impact: States, in collaboration with their partners, should revisit CHW benefit design to allow for greater flexibility. Reducing reliance on clinical supervision and referral-only pathways can help CHWs operate more effectively in terms of outreach, education, and engagement.
  • Strengthen Workforce Retention through Flexible Financing: Healthcare stakeholders should explore braided funding, shared hub models, and alternative payment models that go beyond base rates. These approaches can sustain staff and morale amid shifting demands and constrained budgets.

Connect with Us

The strategies in 量子资源网鈥檚 recent report for IllinoisMedicaid Financing for Social Health: A Resource Compendium for Illinois Community-Based Organizations & Networks, can be adapted to other states and communities. By sharing lessons and adopting best practices from transformation programs nationwide, we can reinforce pathways to integrated care and ensure that populations continue to receive the support they need鈥攅ven in the face of unprecedented challenges.

量子资源网 experts are helping states, healthcare plans, and community partners adapt and thrive as federal and state policy landscapes continue evolving. 量子资源网 teams are applying their cross-sector expertise in SDOH, workforce development, and state-specific knowledge to help organizations better plan, implement, and develop programs to solve healthcare challenges in their community. For questions about the report or opportunities for your organization, reach out to聽our experts below.

CY 2026 Physician Fee Schedule Tackles Site Neutrality, Cost-Drivers, and Alternative Payment Models

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On October 31, 2025, the Centers for Medicare & Medicaid Services (CMS)  the  for the calendar year (CY) 2026 Medicare Physician Fee Schedule (PFS), which finalizes payment policies proposed earlier this year. The rule continues the administration鈥檚 focus on developing value-based payment strategies, enhancing care management, and developing innovative payment models. It emphasizes a shift from historical processes and methods of reimbursing clinician services, while also introducing payment policies that include a shift toward site neutrality and cost containment.

The final CY 2026 rule implements immediate policy changes and signals several areas on which CMS might focus its attention in future rulemaking. Through its responses to public comments and the rationale provided for finalized policies, CMS highlights potential shifts in priorities and emerging directions for Medicare payment policy, reflecting the views of the Trump Administration moving forward. Stakeholders should be attentive to these signals, as they provide valuable insights into where CMS could direct further reforms and adjustments in the coming years.

量子资源网 (量子资源网) Medicare experts are reviewing the finalized policies and have identified the highlights outlined in this article. Stakeholders should consider the effect on payment in 2026 as well as the longer-term practice reforms, investments, and analysis that may be required to deliver high-quality services and remain sustainable.

Enhanced Care and Chronic Disease Management

CMS finalized new billing codes to support behavioral health integration and the Psychiatric Collaborative Care Model (CoCM) services delivered to patients who also receive Advanced Primary Care Management (APCM) benefits, along with an add-on code for in-home primary care to reflect added complexity. CMS also retains and repurposes the social determinants of health (SDOH) risk assessments billing code to align with the administration鈥檚 focus on addressing the root causes of chronic illness.

Takeaway: These changes are designed to support better care coordination, integration of physical and mental health services, and proactive management of patient risk factors. They indicate CMS鈥檚 intent to expand care management strategies beyond traditional settings and into future payment methodologies.

Establishing Specialty Care Models

The rule finalizes the mandatory Ambulatory Specialty Model (ASM) to test value-based payments for specialists who focus on heart failure and lower back pain. ASM adopts a framework similar to the Merit-based Incentive Payment System Value Pathways (MVP) and shares certain quality and cost measures with existing MVPs for heart disease and musculoskeletal care.

The model applies performance-based payment adjustments of up to 12 percent, covering 25 percent of Core-Based Statistical Areas (CBSAs) and metropolitan divisions, and is projected to save $177 million over its test period. ASM will run from 2027-2031, with payment adjustments applied during payment years from 2029-2033.

TakeawayStakeholders should plan for CMS鈥檚 continued interest in developing mandatory models and opportunities for specialists to participate in Innovation Center efforts.

Emphasis on Rebalancing the Payment System and Site Neutrality

Efficiency Adjustment

Citing the need to account for efficiencies gained in non-time-based services such as procedures, radiology services, and diagnostic tests, CMS finalized a 2.5 percent efficiency adjustment to work Relative Value Units (RVUs) for certain services and procedures, applied every three years. The agency notes it will monitor the three-year cadence and may refine the frequency in future rulemaking.

In response to public comments, CMS added several services to the exemption list in this final rule, including codes that introduced to the fee schedule in 2026, certain time-based services in physical medicine and rehabilitation, remote therapeutic monitoring (RTM), and drug administration, as well as time-based services on the CMS telehealth list.

Takeaway: The move signals a notable shift from the agency鈥檚 historical reliance on survey data provided by the American Medical Association (AMA)/Specialty Society Relative Value Scale (RVS) Update Committee (RUC) to establish practitioner time in PFS rate setting. Stakeholders should consider how CMS could build on this new approach in future rulemaking.

Site Neutrality

Site neutral policies will now use hospital outpatient data to set payment rates for certain services, including radiation oncology treatment delivery and some remote monitoring. In addition, the rule establishes the same payment rate in both physician office and hospital outpatient settings for certain supplies, including skin substitute products, and by implementing changes in the physician practice expense methodology.

By tackling practice expense reimbursement, CMS intends to recognize higher costs incurred by physicians who operate a freestanding office than by physicians who furnish care in the facility setting (i.e., indirect practice expenses). This methodology lowers practice expense payments to hospital-based physicians, resulting in double-digit cuts for many specialists in facility settings, while independent and group practice physicians generally will see increases.

Takeaway: The site neutrality changes underscore a broader long-term strategy advanced across multiple administrations to reduce payment disparities and discourage shifting care to higher-cost settings. While some providers will see payment increases and others will experience cuts, these adjustments are part of CMS鈥檚 effort to rebalance incentives and move toward value-based models. Stakeholders should recognize that this is not an isolated change, but a signal of continued policy evolution designed to align payment with efficiency and quality.

Strategies to Update PFS Practice Expense Payments

Although CMS implemented major methodology changes to allocate more indirect practice expense (PE) costs to services performed in physician offices and less to those in facility settings, the agency finalized a 鈥渟tatus quo鈥 approach. Specifically, the agency will continue using the existing practice expense per hour (PE/HR) values and cost share weights, despite being almost two decades out of date.

Takeaway: CMS indicates interest in revisiting practice expense data in future cycles, which may effect payment.

Positive PFS Conversion Factor Update

All providers and suppliers paid for services under the PFS will benefit from a positive update to the conversion factor, with Advanced Alternative Payment Model (APM) participants receiving a higher increase and one-time incentive payment. Specifically, under the final rule, two conversion factors will be available in CY 2026.

  • CMS will pay for services furnished by providers who participate in APMs using a conversion factor of $33.5675鈥攁 3.77 percent increase (or $1.221) from the 2025 amount of $32.3465.
  • CMS will compensate providers who do not participate in a qualifying APM using conversion factor of $33.4009鈥攁 3.26 percent ($1.0544) from CY 2025.

Both conversion factors reflect the 2.50 percent overall update required by statute, a 0.49 percent budget neutrality adjustment to account for RVU changes, and an updated factor of 0.75 percent for qualified APMs or 0.25 percent for non-qualifying APMs. CY 2026 is the final year in which eligible clinicians can receive an additional APM incentive. Qualifying clinicians will receive a one-time payment of 1.88 percent of their paid claims for covered professional services based on their performance two years earlier.

Takeaway: These updates provide short-term financial relief. The higher increase and bonus for APM participants signal CMS鈥檚 continued push toward alternative payment models, even as the incentive sunsets. Stakeholders should plan for a future in which APM participation remains a key strategy for maintaining revenue stability.

Telehealth-Related Flexibilities

CMS will implement several policy changes that will collectively extend the footprint of telehealth services in Medicare and expand access for Medicare beneficiaries. These changes directly impact Traditional Medicare beneficiaries, physicians鈥 offices, hospitals, and Federally Qualified Health Centers (FQHC) and Rural Health Clinics (RHC).

  • All services on CMS鈥檚 Medicare telehealth coverage list are now permanently covered if they are separately payable and can be delivered via two-way audio-video.
  • CMS permanently removed frequency limitations on certain telehealth services, including follow-up inpatient and nursing facility services.
  • FQHCs and RHCs can serve as distant site telehealth providers for all services鈥攏ot just mental health services鈥攖hrough December鈥31, 2026.
  • Virtual supervision is permanently allowed for nonsurgical services conducted in real time via two-way audio-video. This policy will apply across all settings, including FQHCs and RHCs requiring an on-site supervising physician.
  • Teaching physicians can be virtually present for resident services delivered in all training settings when care is provided via telehealth.
  • New services added to the Medicare telehealth coverage list, including certain psychological rehabilitation services, caregiver training services, and risk assessment services.

Takeaway: These changes solidify that telehealth has become an integral part of Medicare service delivery. By eliminating the distinction between temporary and permanent coverage, removing frequency limits, and allowing virtual supervision and teaching physician presence, CMS advances telehealth as a core component of its long-term strategy to improve access, care coordination, and efficiency. In addition, the change aligns with CMS鈥檚 commitment to modernizing payment policies to support virtual care models. Stakeholders should plan for continued growth and innovation in this space in future rulemaking cycles.

Other Final Policies

  • Addressing Rising Expenditures for Skin Substitutes:听CMS addresses rising expenditures for skin substitute products, which are being adopted and used at a rapid rate. Specifically, the agency reclassifies most of these products as supplies billed incident-to physician services, paid at a uniform rate in both office and hospital outpatient settings rather than as Part B drugs. CMS projects that this change will save Medicare $19.6 billion in 2026 and standardize payment to providers who use these products. The policy takes effect on January 1, 2026. Accompanying these changes is the launch of a new model to test clinical review for certain services, including skin substitutes, in fee-for-service Medicare.
  • Medicare Shared Savings Program: CMS finalizes its proposal to limit the amount of time an accountable care organization (ACO) can participate in an upside-only risk track, provide more flexibility on the number of beneficiaries assigned to an ACO in its early year of operation, and refine quality measures and improve beneficiary attribution to better reflect care standards.
  • Drugs and Biological Products Incident-to Physician Services:听The final rule addresses reimbursement for drugs paid incident-to a physician鈥檚 service, including policies related to the Inflation Reduction Act provisions, continued implementation of discarded units refund requirements, changes and clarifications to average sales price (ASP) reporting, and payment for procedures required to manufacture cell-based gene therapies.
  • Coding and Payment for Technology-Based Services: CMS pays for digital mental health treatment (DMHT) devices that have Food and Drug Administration (FDA) clearance or authorization and are furnished in conjunction with professional services, including initial education and onboarding. CMS expands these payment policies for DMHT used to treat of attention deficit hyperactivity disorder when providers adhere to established billing requirements. The agency recognizes that behavioral health conditions are common chronic diseases and that the field of digital therapeutics is evolving.

Contact an 量子资源网 Medicare Expert Today

量子资源网 policy and rate setting experts are analyzing the details and impacts of the proposed rule and will provide additional updates on key Medicare policies as they become available. Our team can support stakeholder development of policy and data-oriented comments pertaining to this rule and on any other Medicare topic of interest. Contact聽our experts below to discuss your priorities and approach.

量子资源网鈥檚 Experts Support States in Rural Health Initiatives

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量子资源网 Solutions

量子资源网鈥檚 Experts Support States in Rural Health Initiatives

RHTP Requirements and Opportunities: Now What?

In 2026, each state is receiving distributions from the Rural Health Transformation Program (RHTP), designed to support communities across the United States who face unique and persistent healthcare challenges. States will be using these funds,
developing comprehensive plans to enhance聽rural healthcare infrastructure, improve access, integrate care, and demonstrate measurable outcomes within tight timelines.

The Centers for Medicare & Medicaid Services (CMS) has made award decisions, with states receiving notice of their allocations and feedback on their application content. States are now tasked with developing comprehensive plans to enhance rural healthcare infrastructure, improve access, integrate care, and demonstrate measurable outcomes within tight timelines. The RHTP requires:  

A strong management structure at the state level, including dashboards and oversight of programs funded through this award

Defined goals and sustainable initiatives in chronic disease management, primary care, behavioral health, maternal health, digital innovation, workforce initiatives, and other topics

Demonstrated outcomes that evidence improvements in rural access and health outcomes, as well as the care experience of rural residents

The short turnaround and wide range of components and requirements in the RHTP application process will mean there is a lot of detail left to be decided. States should be prepared to engage in a planning process that capitalizes on near-term opportunities and lays the groundwork for implementing sustainable transformation initiatives. 量子资源网 is ready to provide support with practical, field tested solutions for immediate effect and support the development of last reforms. 

量子资源网鈥檚 Rural Track Record

量子资源网 is a national leader in healthcare consulting, with a multidisciplinary team of experts experienced in policy, finance, clinical services, analytics, and community engagement. 量子资源网 has supported a diverse array of clients serving rural and frontier communities, including state and local governments, health systems, federally qualified health centers, tribal organizations, providers of every specialty, and community-based groups.

Examples of some of 量子资源网鈥檚 past work in rural health include:  

Primary Care improvement: 量子资源网 partnered with New Mexico Human Services Department to reform primary care payment models, addressing sustainability and fiscal soundness for rural providers. This work involved designing, testing, and evaluating new models, engaging stakeholders, and supporting implementation through provider training and analysis.

Tribal Behavioral Health Systems: In Montana, 量子资源网 assessed gaps and provided the state recommendations to improve behavioral health systems for tribal communities, focusing on culturally competent, integrated care models.

Strengthening the financial health of rural providers: In Colorado and Georgia, 量子资源网 supported the development of value-based payment strategies for rural providers by analyzing fiscal operations and performance and creating operational pathways to enhance sustainability and care quality.

Supporting rural residents through community interventions: 量子资源网 developed a toolkit for tackling access challenges for dually eligible individuals in rural areas, offering actionable solutions for policymakers and providers to improve care and outcomes. 

Workforce Development: 量子资源网 has led numerous initiatives to address workforce shortages in rural settings, providing solutions for recruitment, retention, and care coordination, particularly in behavioral health. As a founding member of the Workforce Solutions Partnership, we have captured near- and longer-term solutions to behavioral health workforce shortages. 

How 量子资源网 Can Assist States in Executing RHTP

量子资源网 offers a comprehensive suite of services to help states and their partners successfully implement RHTP initiatives, all under one roof. From actuarial and financial skills to clinical and operational expertise, policy, and analytics, 量子资源网 can support successful implementation of your State鈥檚 Rural Health Transformation program.

Here are some of the ways we can support your efforts:  

Program integrity and effectiveness

Design robust oversight tools to monitor state programs, ensuring transparency in funding flows, program goals, and outcomes.

Provide data-driven insights, program monitoring, and evaluation to demonstrate impact and guide continuous improvement.

Conduct financial assessments and provide recommendations to improve the solvency of rural healthcare systems.

Initiative design and implementation

Support and coach providers and health systems in operational change, clinical organization, e-health adoption, and integrated care models tailored for rural settings.

Leverage proven strategies to address workforce shortages, integrate behavioral health with primary care, and implement scalable solutions.

Design and help execute chronic disease management programs tailored to rural populations and systems.

Help implement the maternal 鈥渉ub-and-spoke鈥 model and other efforts to improve birth outcomes and access to care

Offer field-tested tools for community engagement and assessment like the HEARD Toolkit for rural residents and other resources to address disparities, improve access, and ensure the needs of vulnerable rural populations are met.

Design, test, and scale innovative models and pilots that align with state and community RHTP goals.

Sustainability

Develop and facilitate effective partnerships and information exchange among government entities, providers, payers, and community organizations to align efforts and maximize the impact of RHTP investments.

Provide a range of financial, revenue, and operational tools for states and rural providers. These tools can help make grant-funded activities sustainable, lasting change.

Conduct a range of workforce development initiatives to enhance access and optimize virtual and in-person care experiences.

A unique 量子资源网 differentiator is our team of clinicians 鈥 primary care and specialty care physicians, nurse practitioners and physician assistants, registered nurses, behavioral health providers among others 鈥 who bring years of direct care delivery experience and the ability to engage other clinicians to effect change and innovation across the delivery system. All of our clinicians have worked in rural and economically disadvantaged communities, and most have worked on rural health initiatives in Alaska, Idaho, South Dakota and other states. This team has been instrumental in developing solutions that encompass a deep understanding of the interplay between medical, behavioral health and social determinants of health as they all contribute to the individuals鈥 and communities鈥 wellbeing. Moreover, this team has helped design innovative solutions that incorporate telehealth, remote monitoring, patient apps, and other technologies that engage patients in their care, facilitate care team collaboration, and ultimately close care gaps and reduce instances of avoidable, costly care.

With extensive hands-on experience and a deep understanding of the rural health landscape, 量子资源网 is uniquely positioned to help states navigate the complexities of the RHTP, drive sustainable change, and improve health outcomes for rural communities nationwide.

Contact our experts:

Headshot of John Eller

John Eller

Regional Director

John Eller is a seasoned executive with more than 23 years of service in public administration and health and human … Read more
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Farah Hanley

Regional Director

Farah Hanley is a healthcare executive with more than 30 years of experience with state Medicaid programs, policies, and budget … Read more
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Alicia M. Johnson

Regional Director

Alicia M. Johnson is a visionary leader with nearly three decades of experience driving transformative change in the public and … Read more
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Beth Kidder

Regional Director

Beth Kidder is a transformative and innovative health care leader with more than 20 years of experience working within the … Read more
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Andrea Maresca

Managing Director, Strategy and Transformation

With nearly two decades of experience in healthcare, Andrea Maresca is a skilled legislative and regulatory analyst and strategy developer. … Read more
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Juan Montanez

Managing Director

Effectively applying information technology (IT) solutions and optimizing information management processes, Juan Montanez has driven operational and service delivery improvements … Read more
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Kathleen Nolan

Senior Advisor

Kathleen Nolan has been actively engaged in the national dialogue during one of the most transformative periods in the history … Read more
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Robin A. Preston

Senior Regional Vice President

Robin Preston is dedicated to improving access to healthcare for low-income populations. She has been working in the policy and … Read more
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Lina Rashid

Principal

Lina Rashid is a nationally recognized expert in public policy, communications, and outreach, with over 15 years of federal leadership … Read more
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Jay Reiser

Vice President, Health Plan Partnerships

Jay Reiser is a healthcare executive with extensive experience driving growth and operational excellence across Medicare, Medicaid, and ACA programs. … Read more
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Matt Roan

Vice President, Client Partnerships & Business Sector Growth

Matt Roan brings a valuable perspective having worked for the past 15 years on issues impacting healthcare stakeholders in the … Read more
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Margaret Tatar

Vice President, Client Solutions

Margaret Tatar has more than 25 years of public and private sector experience in managed care program and policy development, … Read more
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Patrick Tigue

Senior Vice President

Patrick Tigue is an accomplished executive with experience leading and managing critical efforts to achieve strategic health policy goals on … Read more

Medicare Advantage Ground Ambulance Cost Sharing Levels Strain Enrollees and Ground Ambulance Entities

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This white paper presents findings from 量子资源网鈥 (量子资源网) 2025 analysis of state-level variation in MA plan copayments for ground ambulance transports. We identify the range of cost sharing used by MA plans by state, the average MA plan copayment by state, and compare these average copayment levels to both national Medicare FFS cost sharing levels for ground ambulance services. The report also examines average state-level MA plan copayment levels for emergency department services.

As our analysis demonstrates, the flexibility permitted to MA plans to establish beneficiary cost sharing levels for ground ambulance services has resulted in wide variation in MA plan copayments and significantly higher cost sharing for ground ambulance services for MA beneficiaries than those enrolled in traditional Medicare. The flexibility of the MA benefit design for ground ambulance services has potentially negative consequences for the millions of MA plan enrollees and the roughly 11,000 ambulance entities which conduct these services and collect beneficiary cost sharing.

Preparing for Change: Strategies for States and Issuers Amid 2026 Marketplace Shifts

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The upcoming 2026 open enrollment period for the Affordable Care Act (ACA) marketplaces is likely to be one of the most complex since the program鈥檚 implementation. Recent federal policy changes, ongoing litigation, and uncertainty around the extension of enhanced premium tax credits (ePTCs) are converging to create significant challenges for federal and state regulators, policymakers, and issuers. Rising premiums, expiring subsidies, and shifting federal regulations also have created an environment of significant uncertainty for consumers, navigators, and brokers.

A new report, Complexity for the 2026 Marketplace Open Enrollment: Risks of Consumer Confusion & Coverage Loss, authored by 量子资源网 (量子资源网) and Wakely, an 量子资源网 Company, with support from the Robert Wood Johnson Foundation, explains these changes and their collective effect on costs and consumer experiences.

In this article, 量子资源网 and Wakely experts preview the options policymakers, states, regulators, issuers, consumer advocates, enrollment assisters, and other stakeholders can implement to mitigate potential confusion and coverage losses.

Federal Policy Shifts Driving Complexity

Central to the current challenges is the scheduled expiration of ePTCs at the end of 2025. Without congressional action, the 鈥渟ubsidy cliff鈥 returns, eliminating subsidies for consumers with incomes above 400 percent of the federal poverty level and reducing assistance for those living below. Early filings suggest average premium increases of 20 percent, which could be untenable for millions of families and small business owners enrolling in individual market coverage.

Additional federal changes compound the challenge:

  • The 2025 Budget Reconciliation Act (OBBBA)听removes advance premium tax credit (APTC) eligibility for certain lawfully present immigrant populations and eliminates Internal Revenue Service repayment caps on excess APTCs, including financial risk for consumers.
  • 罢丑别听聽changed eligibility and enrollment requirements. Some provisions are paused due to ongoing litigation (听补苍诲听), creating implementation uncertainty.
  • CMS updated issuer renewal and discontinuation notice聽, allowing issuers to omit premium and APTC information from their 2026 renewal notices, reducing clarity for consumers comparing plans.
  • 聽to catastrophic plan policy聽broadens eligibility but may create confusion when comparing options.

These changes are occurring alongside notable issuer exits, affecting millions of enrollees. States and issuers must be prepared to manage plan mapping and consumer transitions, potentially involving different networks and benefits.

Emergent Conditions for Open Enrollment Season

The combined impact of these changes is likely to increase marketplace call center traffic, broker and navigator assistance requests, eligibility appeals, and special enrollment activity, all of which will strain system capacity. Vulnerable populations, including those with limited English proficiency and those living in non-expansion states, face heightened risks of disenrollment. Operational strain is expected across marketplaces, issuers, and enrollment assistance networks.

Enrollment losses and affordability challenges also will be more significant in states that have not expanded Medicaid, particularly for lower income and older enrollees. The ACA Marketplaces experienced an influx of new enrollees as a result of ePTC, leading to historical enrollment growth in these states. On average, non-expansion states have seen their ACA Marketplaces grow by 152 percent from 2020 to 2024 versus 47 percent average growth in expansion states.

Regulators and issuers also must navigate the legal uncertainty surrounding the  and OBBBA provisions. With litigation ongoing, some rules may change mid-enrollment, requiring flexible implementation and communication strategies.

Strategies to Navigate the Current Complexity

To address these challenges, stakeholders can take several steps, including:

  • Clear, Consistent Messaging.聽Consumers will need clear communications advising them to review and update their plan selections. Communications should be direct, succinct, culturally appropriate, multilingual, and delivered repeatedly and through multiple channels.
  • Strengthened Noticing. It will be critical that federal, state, and issuer notifications to consumers be aligned, when possible. Notices should clearly explain premium and eligibility changes for affected populations and the actions they need to take.
  • Expanded Outreach. Enrollment assistance and direct to consumer education are critical, especially for low-income consumers, immigrants, and those previously auto enrolled. Partnerships with brokers, assisters, and community organizations will be key to reaching difficult-to-engage populations.
  • Enhanced Capacity. Investments in call center staffing, assister funding, and broker training can help address increased volume of consumer inquiries. Marketplace and issuer call centers should leverage available data to enhance their ability to serve affected consumers. States may consider adjusting compensation models to reflect the increased complexity.
  • Policy Flexibility. Federal and state marketplaces should prepare to use operational flexibility to mitigate coverage losses. If ePTCs are extended during or after open enrollment, special enrollment periods or extended deadlines may be needed. Retroactive coverage and grace period extensions could also address gaps.

Looking Ahead

The 2026 open enrollment period will test the resilience of the ACA infrastructure. For regulators, states, and issuers, the priority must be clarity, retention, and stability. Monitoring enrollment trends, premium differentials, and consumer confusion will be essential for adapting strategies and maintaining market viability.

Without coordinated communication and outreach, coverage losses and poor plan choices could undermine individual financial protection and destabilize the broader individual market. Lessons from previous enrollment periods and Medicaid鈥檚 COVID-19 public health emergency unwinding can guide efforts to keep consumers informed and enrolled.

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量子资源网 and Wakely experts are closely tracking federal policy activity and state actions to address these challenges. Our experts support states, managed care organizations, consumer groups, and other interest holders to achieve success in the operation of and participation in the marketplaces. Our team has broad historical knowledge of the challenges and opportunities in this market and can support every step of the planning and execution processes to optimize markets as they continue to evolve in the coming months and years. If you have questions or want to discuss the recommendations included in the report, contact聽our experts below.

Complexity for the 2026 Marketplace Open Enrollment: Risks of Consumer Confusion & Coverage Loss

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The upcoming 2026 open enrollment period for the Affordable Care Act (ACA) marketplaces is likely to be one of the most complex since the program鈥檚 implementation. Recent federal policy changes, ongoing litigation, and uncertainty around the extension of enhanced premium tax credits (ePTCs) are converging to create significant challenges for federal and state regulators, policymakers, and issuers. Rising premiums, expiring subsidies, and shifting federal regulations also have created an environment of significant uncertainty for consumers, navigators and brokers.

In this report, Complexity for the 2026 Marketplace Open Enrollment: Risks of Consumer Confusion & Coverage Loss, authored by 量子资源网 (量子资源网) and Wakely, an 量子资源网 Company, with support from the Robert Wood Johnson Foundation, explains these changes and their collective effect on costs and consumer experiences.

量子资源网 and Wakely experts preview the analysis and the options policymakers, states, regulators, issuers, consumer advocates, and enrollment assisters, and other stakeholders can plan for to mitigate this confusion and coverage losses.

Webinar Replay – Value Based Care Advisory Services: 量子资源网 and Wakely Put Analysis into Action

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This webinar was held on November 20, 2025.

量子资源网 and Wakely Share Expert Insights on VBC Landscape

In this webinar, experts from 量子资源网 and Wakely reviewed the nation鈥檚 progress in the movement to value-based payment models and looked ahead to its next chapter, sharing 量子资源网鈥檚 views on future expectations for CMMI鈥檚 model portfolio, how shifting market and policy dynamics may impact MA contracting, and the state of value-based enablers, health systems, other risk-bearing provider entities impacted by these forces. 量子资源网’s VBC Advisory Services team supports organizations with integrated insights across strategy, analytics, and implementation to drive measurable results in value-based care.

Learning Objectives: 

  • Review the current state of APM adoption and key trends聽
  • Explore the CMS Innovation Center’s recent activities and potential focus areas for future models聽
  • Understand policy and market headwinds facing Medicare Advantage plans with implications for VBC聽
  • Gain insights into participation trends among health systems, enablers, and states

Related Resources:

Webinar Replay – Impact Investing as Good Medicine: Prescribing Capital for Healthier Communities

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This webinar was held on November 13, 2025.

This webinar convened investment professionals from major healthcare systems alongside leaders in impact investing to explore how strategic investments in the social drivers of health affordable housing, community infrastructure, food access and security, transportation, and local community and economic development鈥攃an both improve population health and deliver financial returns to healthcare systems and payers. Healthcare leaders discussed how leveraging balance-sheet capital toward upstream solutions strengthens organizational sustainability, creates competitive differentiation in RFPs, builds community trust, and aligns with regulatory and value-based care incentives. Impact investing practitioners discussed how they identify opportunities that deliver both financial performance and measurable health outcomes, and share lessons from structuring investments that balance institutional rigor with community impact.

Learning Objectives:

  • Understand the landscape and principles of impact investing
  • Understand of business and healthcare value proposition of impact investing.
  • Identify concrete strategies for how health systems can invest

Featured Speakers:

Tyler Blickhan, CFA, CAIA, Associate Director of Investments Ascension Investment Management, LLC
Gina Kline, Founder & Managing Partner Enable Ventures
Nina Tschinkel, Director of Impact, Investor Relations & Communications Catalyst Opportunity Funds

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